Description or summary of the book: LIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Estimated reading time (average reader): 12H28M
Other categories, genre or collection: Business & Management, Personal Development, Advice On Careers & Achieving Success, Advertising, Entrepreneurship, Biography: Business & Industry
Available formats: RB, EPUB, PDF, TXT, GIF, MOBI, DOC, WORD. Compressed in RPM, RAR, AZW4, DEB, AZW3, ZIP, JAR
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