Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you download free [PDF and Ebook] by John Hall

Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you download free [PDF and Ebook] by John Hall year 2017
  • Book name: Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you
  • Author: John Hall
  • Release date: 2017/12/15
  • Publisher: MCGRAW-HILL EDUCATION
  • Language: English
  • Genre or Collection: Personal Development
  • ISBN: 9781260011920
  • Rating: 9.36 of 10
  • Votes: 438
  • Review by: Chandler Love
  • Review rating: 8.35 of 10
  • Review Date: 2018/11/18
  • Total pages: 208
  • Includes a PDF summary of 17 pages
  • Description or summary of the book: Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing company What do all successful businesses have in common? They're the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience's minds-and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand-whether you're a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who's recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the 'why' behind the message; and create processes to make that message part of a brand's DNA. Maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call.
  • Estimated reading time (average reader): 9H49M20S
  • Other categories, genre or collection: E-commerce: Business Aspects, Customer Services, Business & Management, Sales & Marketing, Advice On Careers & Achieving Success, Advertising
  • Available formats: FB2, TXT, HTMLZ, PDF, WORD, PML, EPUB, DOC. Compressed in 7-ZIP, ZIP, 7Z, RAR, ISO, IMG
  • Download servers: FileCupid, FreakShare, Uploaded, FileServe, 4Shared, Wuala, MEGA, Torrent
  • Format: Hardback
  • Approximate value: 25.92 USD
  • Dimensions: 163x236x18mm
  • Weight: 412g
  • Printed by: Not Available
  • Published in: OH, United States
Download PDF Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you of John Hall

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